Pozio

THE PROJECT

Pozio is a tech startup that created sound blockers for smart devices. Pozio devices protect your smart phone and smart speakers from being able
to eavesdrop on your conversations by blocking the microphone on your device. This gives you privacy and ensures your personal data is not
recorded, stored, or shared by big tech. While the product was being developed I was brought on board to manage all creative and content.
Working for a startup has always been a goal of mine and it was a thrilling experience to be a part of.

THE RESPONSIBILITIES

• Developed creative strategy and championed the newly developed Pozio brand through all mediums.
• Designed and wrote copy for all marketing materials, such as product spec sheets, videos, and in-person events (including Pepcom and CES).
• Hired and managed a team of creative experts including web developers, graphic designers, animators, visual effects artists, 3D modellers,
  audio engineers, video editors and more.
• Created wireframes, design, and content of Shopify storefront. Worked closely with developers to launch site.
• Managed and art directed social media advertising campaigns.

THE RESULT

Pozio officially began taking orders in January 2022. They’ve received press coverage from the likes of Fast Company, Parents magazine, Apple
Insider, Tom’s Guide, and major networks such as NBC, ABC, FOX and CBS. Check them out on Instagram @getpozio

Social Media: B Social Strategy
Ad Agency: Rethink
Web development: The Little Commerce Company