BC West Coast Honey

THE PROJECT

BC West Coast Honey is an independent apiary owned and operated by two friends in Langley, British Columbia. They also make unpasteurized honey from their own hives and sell it locally. I was so excited when they decided to take their business to the next level and create a brand for their growing company. I was tasked with creating a logo that would make them stand out and be memorable at various farmers markets and events they attend throughout the year. Check them out on Instagram @bcwestcoasthoney

THE PROCESS

• 90 minute creative briefing session with the owners
• Research, competitive analysis, and prepared project brief identifying the problems and solutions
• Drafted 3 logo concepts
• Refined logo options and determined color palette
• Completed final branding including color variations, multiple logo configurations, and social icon

THE SOLUTION

One of the things most important to the owners was that their entire operation was done locally in their town of Langley, where farmland is surrounded by mountains not too far from the coast. Within the logo I wanted to capture that west coast feeling and what they’re passionate about: Golden honey and their home town. The final branding uses a combination of modern and retro typography, along with the visual of a golden wave to create a brand that’s as fresh and pure as their product. Consider it the craft brew of honey.