Mortgage Maestro
Digital mortgage brokerage / Branding, UX/UI / April – June 2021
THE PROJECT
Mortgage Maestro is a digital mortgage brokerage to serve as a one-stop-shop for those looking for the best mortgage rate. Customers fill out an
online form and a mortgage specialist finds them the best rate within their network of 50+ finance partners. I was brought on from day one to
help them launch the business. From initial research to go-to-market, the launch was complete in 3 months.
THE PROCESS
- Performed deep-dive research and competitive analysis to develop the creative strategy and branding of the new business.
- Designed logo and established color palette, typography, tone and manner, and brand standards.
- Created wireframes, design, and content of their new website. Worked closely with developers to launch site.
- Designed digital ads and bus wraps to promote the business.
THE RESULT
Mortgage Maestro’s UVP is that they provide a simplified mortgage experience that is assisted by financial experts. Through my research I found
that the competition did not emphasize the human element of the business. This became Mortgage Maestro’s sweet spot, where their simple
online process includes the guidance of a live specialist. So the colors, imagery and content was focused on people and the custom-tailored
experience they can offer.
