Medical Design Excellence Awards

THE PROJECT

The Medical Design Excellence Awards (MDEA) competition recognizes significant advances in medical product design and engineering. I was the art director of the MDEA event held in New York City.

THE RESPONSIBILITIES

• Developed creative strategy for all marketing, advertising, and event materials that focuses on innovation in the medical technology field.
• Designed digital animated podium and stage background.
• Filmed, edited, and animated opening ceremony video (watch video below).
• Designed 16-page brochure and ceremony agenda.
• Designed kiosks displayed throughout the Medtech trade show, each containing a poster for each of the 54 finalists.
• Designed wayfinding signage placed throughout the convention center.
• Designed ceremony presentation containing the finalists and winners of every category.

THE RESULT

The event was a success with more than 400 attendees at the ceremony and reception. Over the course of six months, I helped gather and organize submissions, attended the judging process, interviewed and filmed the judges, spent many late nights creating all aspects of the event, then got to attend live and operate the winners presentation to reveal who won. It was one of the most fun projects I have ever done.